With the task of redesigning a logo I chose to focus my attention on my favorite roller-skate brand. While their roller-skates are luxurious and beautiful, their logo was not. I streamlined the typography through the use of one shape repeated throughout each word, and used a secondary typeface to accompany the Moxi typography.
To express the new logotype I created fictitious charity event at a popular Chicago roller rink, sponsored by Moxi Roller Skates.
| Promotional objects include: poster, tickets, and place cards. |